For those that care about this sort of thing, this set was also apparently created with draft in mind.
It's supposed to feel a bit like a Chaos draft when you draft with these packs, but wizards have apparently taken care to sculpt the card list so that there are synergies and combos rather than just a bunch of random things smushed together, which can often be the case in Chaos draft.
Feedback from the GP in Richmond suggests that they did a pretty good job with this and the draft environment is super fun, a little bit mad and suitably synergistic.
For those who like to draft, this could be a real fun option, though I personally haven't seen anything with regards to prices yet.